Self Tanners: statistics & price report
Every number on this page is computed from the 106 self tanners we track, their live Amazon prices, specs and review volumes, not from estimates or third-party reports. Data last refreshed July 1, 2026.
Headline numbers
- 106 models tracked
- 22 brands
- $23.99 median price
- 4.4★ average Amazon rating
- 175,051 owner reviews
- 404,386+ bought last month
Price distribution
| Cheapest model | $5.91 |
|---|---|
| 25th percentile | $15.02 |
| Median | $23.99 |
| 75th percentile | $33.95 |
| Most expensive | $77.99 |
Brand share of the tracked set
- Onyx, 17 of 106 models (16%)
- Australian Gold, 16 of 106 models (15%)
- Hawaiian Tropic, 11 of 106 models (10%)
- Banana Boat, 10 of 106 models (9%)
- Pro Tan, 9 of 106 models (8%)
- THE FOX TAN, 8 of 106 models (8%)
Most-reviewed models
- Australian Gold
Australian Gold Dark Tanning Accelerator Lotion, 8.5 Fluid Ounce
$25.54View on Amazon
