b.tan Dark Self Tanner Lotion | Glow Your Own Way, 1 Hour Express - Daily Quick Sunless Tanning Cream, Best Natural Bronze, Hydrating Vitamin C, Face & Body, No Fake Tan Smell, Vegan Friendly, 8 Fl Oz Review

4.3 (1,500) Amazon rating$12.99

Our verdict

b.tan's Dark Self Tanner Lotion is a 1 Hour Express sunless tanner built for anyone who wants a deep bronze color without an overnight wait. With more than 1,500 ratings averaging 4.3 stars, it has become one of the more popular fast developing self tanners in this lineup.

Check price on Amazon

Best for

Anyone who wants a fast developing, deep color self tanner for both face and body without a strong fake tan smell.

Skip if

You prefer a very gradual, buildable tan, since this lotion is formulated for a dark, express result in about an hour.

  • Priced 46% below the category median ($23.99 across 106 tracked models)

Our scorecard

4.3/5 overall
  • Owner rating4.3/5

    4.3 average across 1,500 owner ratings

  • Popularity3.9/5

    1,500 owner reviews, more than most models here

The overall score is owner satisfaction weighted by how many reviews back it, so a high rating from few reviews counts for less. The bars below show where this model stands against the other women's everyday face care: moisturizers, face mists, facial kits, rollers, cleansing brushes and steamers we track in this category on price, popularity and size. Context, not marks against it, and our read of the data, not a lab test.

Overview

This is a 1 Hour Express self tanner lotion made for both face and body, with vitamin C added for a hydrating feel and a neutral, mild scent rather than a heavy fake tan smell. It is vegan and paraben free, and the benefits list includes hydrating, moisturizing, radiant tan and smoothening.

At 8 fluid ounces for under $13, it is priced well below many premium self tanners, which helps explain why it shows up with such a large number of ratings. Because it is an express, dark formula, application technique matters more than with a subtle gradual tanner, so blending carefully at the ankles, wrists and hairline helps avoid an uneven result.

With more than 1,500 ratings averaging 4.3 stars, it has built a large and mostly satisfied following over time, even though its purchase volume in any single recent month is more modest than that total would suggest.

Pros

  • 1 Hour Express formula develops a dark color quickly
  • Vitamin C added for a hydrating feel
  • Vegan and paraben free
  • Formulated for use on both face and body
  • More than 1,500 ratings averaging 4.3 stars

Cons

  • Express, dark formulas are less forgiving than a subtle, buildable tan if you misjudge application
  • A neutral scent claim does not fully eliminate the processing smell common to self tanners
  • Recent monthly purchase volume is modest compared to its large lifetime review count

Performance notes

As a self tanner, this lotion works by reacting with the outer layer of skin to build color, which is why exfoliating beforehand and blending thoroughly at the ankles, wrists and hairline makes a real difference in the final result. The vitamin C and moisturizing ingredients are there to offset the drying feel some self tanners can leave behind.

What buyers say

With more than 1,500 ratings averaging 4.3 stars, this lotion has built a large following over time, though the number of buyers in the most recent month is modest next to that total, which points to a big base of past customers rather than a current surge.

Check price on Amazon

More from B.TAN

Similar women's everyday face care: moisturizers, face mists, facial kits, rollers, cleansing brushes and steamers to consider

Frequently asked questions

Does '1 Hour Express' mean the color shows up immediately?

It means this is a fast developing formula designed to reach a dark color in about an hour rather than requiring an overnight wait like some gradual tanners. Blending evenly during application still matters for how the final color looks.

Can I use this self tanner on my face?

Yes, it is formulated for use on both the face and body, so you do not need a separate product for each area.

Will this leave a strong fake tan smell?

It is described as having a neutral, mild scent rather than a heavy fake tan smell, though like most self tanners it can still develop some scent as the color processes on your skin.

Check price on Amazon